The Main Celebration of Life Mar 1, 2014

In Russia, the attitude to death is paradoxically irrational – we all seem to live forever. Entrepreneur Sergey Yakushin is the only reasonable "madman" who conducted a funeral "revolution" in his native Novosibirsk. Yakushin himself turned around to face death after being diagnosed with late-stage cancer 15 years ago. And they gave me a year of life.